Gifts are tricky things to get right, particularly when your key clients are receiving them. If you’re a creative agency some serious out of the box thinking is required to produce something original, fun and useful. We took our inspiration from the well known Pantone Matching System (PMS), except instead of colours we used dates and hence the Event Matching System (EMS) was born. We hunted far and wide for some of the world’s whackiest celebrations and used detachable sticky swatches to engage the user.
Our brief to ourselves as an agency was to create a calendar to send to our clients to thank them for their faith in us during the year. The calendar had to display our creativity as a agency with some serious stand-out appeal.
We wanted the calendar to be talked about as well as being useful and relevant.
