AMOY BOUTIQUE HOTEL

Stay the way you want

Background

The name Amoy is an English transliteration of the Zhengzhou pronunciation of the words Xiamen. Amoy Street became defined by the overwhelming number of Zhengzhou (Amoy) people who left China to settle in Singapore. The Amoy hotel reflects the essence of those trading days; applied in a hospitality context. The Amoy hotel brand positions itself as an unrivalled hospitality experience, where guests can appreciate the rich tapestry of the past, while located in an intimate and comfortable setting reflecting the nostalgic roots of Singapore. 

Brief

To establish a new brand and identity for the Amoy boutique hotel, Singapore’s newest 39 room property that was both contemporary whilst in keeping with the past.