SIMPLIFIRE

Helping the World to agree

Background

As the use of contracts increases, contracting methods are still subject to the buffalo theory, which states that a herd can only move as fast as its slowest member. Simplifire is intended to help the world to agree its written contracts more quickly, more transparently, more safely, more comfortably and better over time. It is a simple and cheap digital negotiation platform with smart, time-saving features aimed at sophisticated users as well as low-frequency, less sophisticated contracting parties. Simplifire gives both sides of a contract negotiation a shared platform to move quickly and jointly towards contract conclusion.

Brief

The brief was to create a user friendly responsive platform for digital negotiation that was both easy to use and visually eye catching. The design was clean and contemporary with an easy-to-follow navigation system. The site uses a primary colour palette, bold headlines and infographics that embellish the user experience.