With more than three decades of truly international experience across the UK, Switzerland, the Middle East, Asia Pacific and more recently Saudi Arabia, I bring a global perspective to creative leadership and
problem-solving.

As a Creative Director, I have worked across all major creative disciplines, from above-the-line campaigns and brand building to digital, social, content, video, and experiential and exhibition stand design.

I am passionate about leading and inspiring creative people, fostering collaboration, and building ideas that stand out and stand the test of time—delivering integrated ideas with lasting impact. My approach is rooted in simplicity, clarity, and communication that cuts through, motivates, and sells.

journey

From Geneva to Dubai, Singapore, Vietnam and the mountains of Neom, every destination has shaped the way I think, create and lead. Each experience has added a new perspective, proving that the best ideas often come from stepping into the unfamiliar and embracing the journey.

After years in creative direction, I’ve learned that the strongest ideas rarely arrives fully formed. They grow through conversation, curiosity, experimentation, and the willingness to challenge what’s expected.
That’s the part of the process I enjoy most.

experience

NEOM, Trojena Marketing, Saudi Arabia

Creative Director, Content Manager & Producer

SmartCuts, Switzerland

SmartCuts, Switzerland Creative Director & Producer

The World Intellectual Property Organisation (WIPO), Switzerland

Consultant Marketing Specialist & Senior Digital Designer

Vinpearl Company, Vietnam

Consultant Creative Director & Copywriter

Goodman Fielder, Singapore

Senior Design Director & Copywriter

Lenovo, Singapore

Web Marketing & Development team, Senior Digital Copywriter

Possible, Singapore

Creative Director - Art & Copy

Qube, Singapore

Design Director & Copywriter

BPG, United Arab Emirates

Creative Director

Expression Marketing & Integrated Communications, United Arab Emirates

Creative Director

awards

2024 Middle Eastern Newcomer’s Award

Gold - Best Stand at Cityscape Global

2012 Asian Hospitality Design Awards

Bronze - Intercontinental Hotels Marketing collateral

2007 Lynx Awards Middle East

Silver - Best Marketing Campaign - Lloyds TSB