With more than three decades of truly international experience across the UK, Switzerland, the Middle East, Asia Pacific and more recently Saudi Arabia, I bring a global perspective to creative leadership and
problem-solving.
As a Creative Director, I have worked across all major creative disciplines, from above-the-line campaigns and brand building to digital, social, content, video, and experiential and exhibition stand design.
I am passionate about leading and inspiring creative people, fostering collaboration, and building ideas that stand out and stand the test of time—delivering integrated ideas with lasting impact. My approach is rooted in simplicity, clarity, and communication that cuts through, motivates, and sells.
journey
From Geneva to Dubai, Singapore, Vietnam and the mountains of Neom, every destination has shaped the way I think, create and lead. Each experience has added a new perspective, proving that the best ideas often come from stepping into the unfamiliar and embracing the journey.
After years in creative direction, I’ve learned that the strongest ideas rarely arrives fully formed. They grow through conversation, curiosity, experimentation, and the willingness to challenge what’s expected.
That’s the part of the process I enjoy most.
experience
NEOM, Trojena Marketing, Saudi Arabia
Creative Director, Content Manager & Producer
SmartCuts, Switzerland
SmartCuts, Switzerland Creative Director & Producer
The World Intellectual Property Organisation (WIPO), Switzerland
Consultant Marketing Specialist & Senior Digital Designer
Vinpearl Company, Vietnam
Consultant Creative Director & Copywriter
Goodman Fielder, Singapore
Senior Design Director & Copywriter
Lenovo, Singapore
Web Marketing & Development team, Senior Digital Copywriter
Possible, Singapore
Creative Director - Art & Copy
Qube, Singapore
Design Director & Copywriter
BPG, United Arab Emirates
Creative Director
Expression Marketing & Integrated Communications, United Arab Emirates
Creative Director
awards
2024 Middle Eastern Newcomer’s Award
Gold - Best Stand at Cityscape Global
2012 Asian Hospitality Design Awards
Bronze - Intercontinental Hotels Marketing collateral
2007 Lynx Awards Middle East
Silver - Best Marketing Campaign - Lloyds TSB