It had always been a lifelong ambition of Amy’s to become Secretary General of the International Organisation for Migration (IOM), so when the US Mission approached me in joining them in mounting a creative communications campaign
I was naturally delighted. My brief was to devise a strong graphic identity for Amy’s campaign with the use of a powerful and identifiable colour scheme and design architecture. It had to translate well across a variety of marketing communications assets, from brochures to business cards, social media cards and a campaign video. A 12-page brochure was the signature piece at the heart of the campaign. I devised a modern landscape format applying Helvetica Neue bold and regular as the font of choice. Colour-wise we opted for a strong turquoise as the main signature colour which is used throughout the brochure as a transparent overlay on images. The photography is powerful and documentary in style and works well across the landscape format. We also devised a branding device that could be used as a motif and employed on the back of the brochure and other material as further reinforcement.
